Thoughts ..

Storrz Finalist at Proto.in IIT, Delhi,India

2009-02-24T05:35:00.000-08:00

Storrz Finalist at Proto.in IIT, Delhi,

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Startup Lessons - So you have an Idea now What?

2009-02-24T00:14:00.001-08:00

So you have and Idea. You think you can do something that can make a difference while creating value for your self and other.
Questions to ask Yourself:
A. Is this Idea a business or a Social Cause?
If your idea has no way of making money at least for the next 5 years then its not a business. It may be a good cause and you
can get a couple of volunteers to get excited and work on it in their spare time. But ITS NOT A BUSINESS IF IT CANNOT MAKE
MONEY. yes all caps were required. Its ok to work on a cause. But dont tell yourself that you are running a business if your arent.
Examples:
1. A nice widget that will help you post to any networking site great cause. No way to make money from it ? not a business,
2. Selling exotic pancakes for a buck more. Makes people happy but its not for free. You make money from it ? could be a business

B. Can your Idea Grow. Or is is destined to be a dwarf
So you may still be in your room with nothing more than a vague idea. But fast forward a few years. How will this idea evolve. Some
ideas are so specific in nature that they may not be able to grow big. Example: A Pet Store could be a good lifestyle business. But unless
you have something really unique that other pet stores dont, the idea may not grow very big. So speak to there people , and discuss them why
your idea can grow. Discussions help you identify opportunities and pitfalls that you overlook yourself.

C. Are you in love with the Idea enough to take the Plunge.
Lets face it Rome was not built in a day and niether will your startup. You will have to stick with it over the next few years through the thick and thin.
You will face a thousand people you think it will not work . And some time you will question yourself if its going to work or not. Do you love it enough?

D. It all seems right but Wait. Lets do the numbers
A business plan is your next step. The business plan is essential for helping you think through the idea . It is more required for your understanding
than for anyone else. Before you begin the business evaluation set your objective. The purpose of evaluation is to figure out if the idea can become
a good business . Your job is to get enough data to help you evaluate. If you idea is not a good business then try to make it a good business by
rethinking the idea. If it still does not work then it can still be done as a hobby right? . So be very objective . Dont get emotional.

Startup Lessons- Beginning of a Series

2009-02-23T23:17:00.001-08:00

Having Founded Storrz , I realized that there was a lot they never
taught at any school that was essential to get yourself a going as an
entrepreneur.
I am sharing some of these thoughts in the next few posts. These are my
experiences and there may be more stuff that one needs to know.
The idea of this series is simple. Share/Record some of the learnings
for myself and the rest of the world. If these posts helped you in your
startup then these posts have achieved their goal.

So what Does Social Shopping Mean for Me

2008-08-28T04:24:00.000-07:00

Presentation: So what Does Social Shopping Mean for Me

So What Does Social Shopping Mean For Me

View SlideShare presentation or Upload your own. (tags: storrz social)

Provided Courtesy Storrz Social Marketplace http://www.storrz.com

Store Directory A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

So what is Social Shopping ?

2008-08-28T04:20:00.000-07:00

This is an simple presentation on what Social Shopping is

What Is Social Shopping

View SlideShare presentation or Upload your own. (tags: shopping social)

Provided Courtesy Storrz Social Marketplace http://www.storrz.com

Beta Launch ! Hurray

2007-08-03T23:12:00.000-07:00

Beta Launch ! Hurray

August 4th, 2007 by justondemand

I am glad to announce the Beta launch of the Storrz.Com Local Mall.

view the official blog of www.storrz.com at http://storrz.wordpress.com/

What is Storrz.com

Storrz.com is an online mall. Just like your neighbourhood mall Storrz brings together the best brands and stores around you. 24hrs of the all days in the year and just a click away from where ever you are. Our integrated delivery team ensures that you reciece your stuff within one day of ordering and most of the time on the same day that you placed your order.

When you think about it most of the stuff you shop for is from you city, from stores around you and stuff that you require on a regular basis. So instead keeping wired stuff we decided to bring the most basic stuff that you require. Today you can purchase everything from groceries to cookies in the mall and have them home delivered within one working day.

With Storrz.com Online Shopping is now Real and Mainsteam

A Few Stores

A few of the Stores that you can shop from at Storrz are listed below, This list will grow remember to visit www.storrz.com for the latest list

Namdharis Fresh - Groceries
MTR - Ready Foods
Cookieman Fresh Australian Cookies
Value Mart - Home Needs
Pedigree Pet Foods
Art Of Living Media and Books
Indus Tree carfts Designer furniture
Dr Morepen Health Care Products

And More
Cheers,

Chandan Maruthi

Storrz.com

checkout a list of products at storrz here Storrz items

SPAM

2007-02-13T05:43:00.000-08:00

I am writing this note just at I set off the anonymous blog comments option on blogger.
I left the anonymous comments option earlier on so visitors could leave comments without any bias. But off late I am being hit with Blog Comment Spam. Yes, Even Blog comment SPAM . It is really awful

Offlate I am noticing that SPAM is growing .

We started getting automated calls from computers that played audio ads.
There is SMS spam for all events and occasions.
Then More Sales people continue to call for credit cards, loans etc etc etc. And not to forget,
Email spam. Its a surprise its still there . still an issue and no real solutions out there.
UnSolicited Emails that seems like personal mail from recruiters, agencies etc
Blog Spam [Advertisers pretending to be bloggers]
Blog Comment Spam [The subject of this note]
Website Name Parking Spam [Ahh ! have you tried to get a internet domain name]
Search Engine Spamming .... and more

Is this an issue or an oppurtunity ? Depends on how you look at things. There are atleast 50Millions users out there who consider SPAM a problem and would be willing to use a service that indirectly charges them .[Like google ads] There are many more forms of spam comming our way and this will only increase as the communication channels increases. Expect SumbleUpon , SecondLife etc being spammed

Today I avoided 2 calls suspecting it to be from a tele sales person. We usual delete all mails in the SPAM folder and our respect for real sales persons has hit the low point. These are the cauatilities of SPAM. And like any other problem , the solutions SEEMS to be a impossible.

So whats the catch. Just like Digital Music and S/W Licensing. SPAM in all its forms can and has to be prevented. I guess we need a combination of strict government regulations with technology tools to keep SPAMMERS at bay and make spamming seem bad.

At the end of the day, all SPAMMERS are trying to trade something legally. And that is the point that can to be targeted.

I know what you know and What He knows - Social Intelligence

2006-10-01T04:38:00.000-07:00

Yesterday , my dad [a Mechanical Enginnering Veteran with 30+ years in Engine design] asked me to suggest a few good links to browze on the internet. Now thats difficult I thought. His interests are difinitely different from mine and I am not sure what he likes. So, while I was wondering what the solution would be for helping my dad find good webcontent, I stumbled upon StumleUpon. I have a SU account and have used it a couple of months back. But since my hard disk crashed I totally forget that it existed.

SU is good and I can say Very Good. It allows people all around to world to suggest good sites/content that they have visited . Other users can rates these pages and help improve the quality of content. This is in effect a little similar to digg and delicious but removes all the complexity and is fit for my dad. Who would find it strange even if the color of the logo changed. StumbleUpon to a good extent is an example of using the efforts and intelligence of millions of web users to generate value. This is what I would like to call social Intelligence.

Social Intelligence

In the real world we speak to friends , aquaintences etc and gather information. We create personal and formal networks and many professions rate a persons importance on the size of their rolodex aka personal network [LinkedIn, Ryze]. Social intelligence is much the same. Here you use the knowledge and efforts of people interested and exploring topics to suggest relavant material in their areaa of interest. While the current forms of social intelligence are realavant for surfing or browsing the internet, they are not suitable for all activities. For example if you were doing research on a particualr topic then SU may not help you much and search engines may be required to do the trick. [read google]

Search Engines Vs Social Recommendations
The purpose of SU and Google are entirely different and if you use SU to look for something you want, you may never find it. But it does something different it lets you window shop. And thats not bad either because most of the times we are not sure of what we are looking for or are not able to articulate it. In such cases Search Engines are less successfull. SU allows you to look at a wide variety of topics and some of the best sites with content on these topics.

Future of Social Intelligence
We should be seeing more of such applications in the near future. I do not see a finanical model yet in these applications. But the fact is that if the content is relavant then there should be a workable model to harnees the power of the millions of users on the internet.

Still Driving to the Shopping Mall ??

2006-09-20T00:33:00.000-07:00

Have you checked out the latest in virtual communications like Second Life or Habbo Hotel ??

If not, do it Now !

Interaction btw people, real and artificial is changing . And this was something that happened when you were still trying to master that keyboard.

Virtual worlds are maturing from just gaming and test projects to real world experiences. Today you have worlds that people have created and hangout in. Real estate is being developed in these worlds and is being sold or thounsands of dollars. Business is is being transacted and Cases of virtual social justice are being heard. Yes its true. And as you may still want to close the deal on the prime property at the city centre, its time you gave a serious look at virtual worlds.

So, Why live virtual lives?
Rising cost of gas, busy city lives and just the fact that friends and family are scattered around the country are just of few reasons people will chose to live and perform some activities online. The online shopping experience is still poor and the best sites are still just ok to buy one or two items, but stuff like shopping your groceries is a very poor expeirience in the urrent browser based formats . In virtual worlds the experience is difinitely much richer and natural than its browser conterparts. You can walk into a store, check out the aisles and pick up stuff you want, Take a stroll in the park or Attend a virtual class room.

So What do I do in a Virtual World?
Chk out some of the scenarios here like shopping in a mall, very soon you may have all the biggest brands with full format shops in these virtual worlds. Today You can hangout with your friends at the virtual mall even though you are in SanDiego, California while your firiends are in NewYork or Ohio or Bangalore, India. You can shop real world stuff and get them delivery the same old way.

But is it kids stuff, or Is there some $$$ Real Money ??
Yes there is money, although we are at the very begening of the virtual experience , players like Second life are already seeing 10s of millions of dolloars being exchanged in the virtual worlds.
"SL’s now-thriving economy, currently has an annual gross domestic product of $64 million (U.S. dollars). Residents buy and sell Linden dollars for real money (Linden takes a small cut of all currency exchanges) and can do a brisk business peddling everything from developed real estate to exotic body parts for residents who don’t want to design their own. "- PopSci Magzine

Ok, I still cant go to the Moon, but what are the options for vitrual worlds
Second Life is by far one of the most popular virtual worlds. Habbo Hotel is a vitual hotel but is a 2d experience. ActiveWorlds is similar the SecondLife and is in full 3d.

There are many more examples and we are yet to see big competition in this space. But, watch out! This wave is as big as the web browser. If you run a business/ or are responsible for managing one , you have the option to align or be left out.

Make the choise now .

Make it your own -Ipod Shuffle Tips and Tricks

2006-09-10T09:44:00.000-07:00

Make it your Own - Your Art on Your Shuffle
I bought the shuffle so that I could play some good music with jogging sessions. I had a Sony Walkman sports walkman earlier but the shuffle is much lighter and does not have any moving parts that will stop working. The extreme simplicity of the shuffle just makes you want to modify it.

Ever since I got my new Shuffle I could not help but think of new ways to make it my own. Here is how to make your shuffle showcase your experessions. This method is non destructive , and you can repeat it as may times you like.

What you will need:Clear Tape, a marker pen and a Blade

Step 1 - Cover the Shuffle with clear tape

Remove the USB cover

Paste clear tape from the usb end to the opposite usb end over the face and back of the shuffle

Use a blade to cut out a line around the on/off switch to let it move and a make a small hole in the tape around the headphone socket.

Step 2 - Draw your stuff
Draw your art on the shuffle [on clear tape] with any perma-ink marker.
Step 3- Protect Your Art and the Shuffle
Paste a second layer of tape over the shuffle.
Thats it!! your Done. Now, yes show Off, only you have this shuffle on the planet

I have used only black you may try colors too . and post the results.

Time taken: 5 Minutes
Items Required: Clear Tape, Perma Marker, Scissors /Blade
Benefit: Non-Destructive, Repeat it again with a new art by just peeling off the old tape.
Caution: I have not removed the tape , I guess when I do it may leave some glue but I am hoping to wash it off with a coth/cotton diped in some soap. So do it at your own risk

Web 2.0 for E-Govenance

2006-04-23T08:43:00.000-07:00

Blogging, Tagging, Photosharing, Micro Financiang, Stupidity etc from useful to useless Web 2.0 is making a mark in probably every aspect of modern society. Then why not use it for public voice.

Web 2.0 for E-Governance

Voting for Mandate or Ideology
Time has taught us that no party is perfect nor is any single candidate. It is the policies and reforms that they act on that make a difference. Hense policies and public reforms seem to be more important than parties and people.

A citizen adressal system where people can raise issues of concern and citizens can vote them can be useful in this context.

The Clitizen Addressal System
- A web portal/application that allows citizens to suggest change for public policy and reforms.
- Allows citizens to add sub-sugesstions under major areas.
- Allows citizens to vote for issues of concern to them.
- Involves traditional media in looking at the issue boards and bring to public notice if the issues have been addresed.
- Creates a mechanism to ensure that full participation from all sections of the society is made paossible

As the usage of such a platform increases so will its value. Parties in the democracy will be forced to at least look at the sugesstions from citizens and include them in their mandate. And agendas that do not address major issues posed by citizens will automatically come under public question.

Such of form of interactive democracy can be a good use of Web 2.0, Social Webs etc etc etc

TIE Networking Meet at Bangalore, India

2006-04-09T06:49:00.000-07:00

TIE Networking Meets

This article contains learnings from the TIE meet last week. It was held by the TIE Bangalore Chapter. The meet had a mix of and entreprenures, aVenture capitalist and an Angel Investor as speakers. The talks were very intresting. At times during the meet the entreprenures had views very different from the captialtists. Anyway it was good to know what these guys were thinking and their intrests.

Analysis Paralisis
No idea is perfect and most ideas change alomost 60% or more before the first sale is done. So dont spend too much time Analysing stuff. If you believe that it worth doing this and that someone would be ready to take out their credit card and type in the number , then may be the stuff worth doing.

Advisors
Many VCs and entreprenurs turned Angel investors could be invited to be Advisors to your new startup. These guys can provide valuable advice on shaping the service/solution and more importantly open doors to take the company formward. You may give the advisor a stake in your startup. Say 2-5%

First Round Funding
When the Capitalists enter, as a thumb rule the company if broken up into 50-25-25, where the pie goes to investor-entreprenuer-employees. Seed investing will invalriably be a small amountand will grow if the company does well.
Disclosure- these statements are based on what was discussed in the meet by the speakers. Please feel free to comment if it is incorrect by any length

A Team with B Idea or B Team with A Idea??
Like it has been suggested many time over, surround yourself with strong people. Who know what they are doing and can make thigs work. The concept that the A team will be able to realise the flaw in the B idea and fix it over time. So, if you ever want to get funded the have the A team with you.
My Take -->Although this makes sence, it is just a way to play safe by the capitalists. IITs and IIMs have great brand value, but all that matters is wether you know your team and believe in it. At the end of the day you do not want to have high profile people who are not able to appreciate what you are trying to achieve.

My Final Take: "Screw It, Let's Do It "-Richard Barnson :-)

Refrence:
TIE stands for The Indus Entreprenuers. The organization is a club of entreprenuers, VCs, and people from services industries supporting the startup like lawyers, CAs etc. TIE arranges networking meets regularly. Some of the biggest names in Venture Capital and Entreprenurship have been speakers at the monthly meets. TIE Bangalore. This months meet had Speakers from Sridar Iyengar, President - TiE Global, Ajit J. Deora, Partner - Lightspeed Venture Partners, K. Ganesh, CEO and founder of TutorVista.

Institutionalizing Innovation

2006-04-04T00:01:00.000-07:00

I wish it had this one more feature !!
You have bought a new camera and realized that it should have had that one more feature that would make it perfect. Or thought about this intresting mix for the breakfast cerals while at the table this morining.

Manufacturers crave for such ideas and consumers have no where to go to tell thier ideas to the manufactures. Often manufacturers look for ideas inside thier company and fail to find many really good ones.

In the recent past manufactures have looked towards consumers to help innovate. However these practices seem adhoc. A few succeses were coverd in the economist -> http://www.economist.com/business/displayStory.cfm?story_id=3749354. Talks about GE, BMW and Staples benefiting from consumer led innovation.

How are New Ideas Born

1. When people think diffrently
2. The product\service is used is ways other that thought of by the creators
3. When lots of people use it
4. When the consumers grow beyond the capabilities of the product
5. When you see other intresting products and mix and match them in your mind, to create that new imaginary product.

And how can the Sony's and Kellogs of the world know this from their consumers.......... There is NO WAY. At least as far as I have seen on the Internet

The Perfect Macth Web 2.o and Consumer led Innovation
Web 2.0 suggests co-creation of value by the user community and the famous network effect. This simply means that the total value of the system increases as more and more people start using the system. Take Fikcr or StumpleUpon as an example. These applications are only tools but the real value comes from people using it.

While Consumers are the best source of Ideas for any product/service, the web2.0 concept can be used to create an application that can allow consumers to suggest what is right\wrong with the product\service and how it can be improved. Manufacturers\Service Providers on the other hand can work togther with consumers who suggest these ideas to improve their offerings. In the meanwhile the manufactures can provide incentives like gifts\prizes to consumers for providing vauable suggestions. Consider your innovation team of a size of 50 Million people instead of 5-10 people thinks alike and with hugh pay checks.

Creating the next generation Consumer Innovation and Interaction Platform
The system can be a simple web site that
- Allows consumers to suggests good\bad things wrt to products\services
- Allows consumers to suggest ideas that would help create new products and target them to manufacturers
- Allows manufacturers to incentivise ideas and provide the consumers with benefits for their idea

Some one out there intrested in this concept??...... You can get in touch with me if you would like to explore this concept further. Just Leave a note here .....

The Phone is Dead, Long Live the ComSet [Communication Set]

2006-03-19T20:16:00.000-08:00

The Phone as in a device that allows to type numbers and make call is seeing is last days on earth. I started using Skype and recently read stuff on Skpye based phones.

The concept just seems to make so much sense. Skype and similar technologies use the internet as the backbone. The numbers are just user_ids on the application and you are able to call anyone on the planet use the same service. Today such calls can me made to regular phone too and at a charge.

Corporate Communication.
We have seen VOIP phones from CISCO withing our offices that allow calls any location of the same company. The ease of reaching anyone across the world has significantly improved communication and is being encouraged by corporates. Companies especially benefitiing from this technology are OutSourcing majors , Export oriented units. The technology helps significantly improve communications and reducues costs compared to conventioanl international calls.

Personal/Domestic Communcation
The biggest impact of the internet teclephony technologies will be seen when the technology is adopted widely among domestic users. This would mean that all mobile plans would be for internet usage and telcos may charge based on the volume of data exchanged. However there will not be any charge diffrences for local, national, international calls. We can already see such phone arriving in the market. The one shown here is a product from Netgear and Panasonic.

The Phone is Dead, Long Live the ComSet [Communication Set]
I can imgine in the next 3-5 years all phones will be internet devices that allow calls as just one of the many features. Internet web surfing, Shopping, Online Games, News and PodCasting will become common uses of the communication device. Although many of the these services are avaiable today on the mobile devices, lack of standardzation, poor capacity of phones and connectivty mean very low penetration of applications. The use of internet and devices with laptop like capabilities will see the phone transform to a true communications device. Seen here are devices/prototypes from popular CE Giants. Similar devices may replace your phone sooner that you thought.

Seems like intresting times ahead ......................

Pre Sales Tips for the Frontline

2006-03-06T22:51:00.000-08:00

I have been a PreSales lead for a Large IT services company , and in my last 6 years in IT I have realised the value that a good PreSales Team can bring.

Here are some tips from the battle field

1. Know your customers.

Like any like of business, first know who your customers are. In any ecology there area producers and consumers. The producers are your own service like that are ready to offer services. Consumers are Clients large and small, the Sales force and even internal teams that are serving customers.

2. Do I remember you !!

Meet, Call, Skype, Email do any thing to ensure that you are in touch with your customers on a regular basis. There are lots of companies out there and your client will reach you only if he is confortable with you. And confort comes from the feeling that you respect the persons time, and can provide the service or support he needs.

3. Keep Track.

Nothing is more wasted than a deal that you worked on but were not around to service it when it actually landed. In the busy life a a presales team it is possible and very common that you lose track. This is a definite No No. If there is more work try to get get some more resources on your team or just delegate to partner teams. Identifing-tracking-folowing up on leads is equally and sometimes more important that merelu responding to requests. Ensure that you always have your numbers with you. Number of calls made, number of customers spoken to, leads identifies, Leads followed up, Pipeline targets etc

4. Never Transact, Partner

As a presales team you have 2 options. to Transact, i.e to service RPF, expertise notes, approachnotes etc whenever you are asked for it. Or to Partner. When you partner you know when someting is going to arrive. You know when you customers are having a good time and when they are not and you are always ready with ideas and soultions.

Remember customers, Sales force, Internal delivery team all have their own workloads and stuff to deal with. And the last thing they need is another sales pitch. Say what ever you have to say but consider the needs and problems of the person on the other side of the table and then speak.

5. Innovate

May a times there are oppurtunites waiting that are just not identified. Keep your customers on their toes by sending you short mailers, case studies with benefits and solutions and ideas. Remember not to share more that 1 page when you ping. Respect the time of the customer.

A good presales team can significantly help any organization grow. you are the first technical/business line of defence and customers will make decisions based on your comptence.

Till next post
Chandan Maruthi